Satisfyy.io offers a platform that allows its customers to create a campaign, share the video link to a target audience and analyse the results.
This article aims to explain the first step: creating a campaign.
In this tutorial, we will base ourselves on the case of a client who wishes to analyse the impact of the "Sense of Celebration" teaser on a panel of 100 people.
Step 1: Upload
The first step is to give a name to our campaign and upload the video file and the thumbnail (the image that will be visible to our target audience).
Step 2: Configure
The second step is to define the category in which we want our content to appear.
At Satisfyy we offer different categories (cinema, gaming, news etc.). Depending on the needs of our customers, we can add categories.
Let's choose the Cinema category.
Why is the category important?
Depending on the category, we will adapt the intensity of our algorithms to fit the context of the campaign.
We are also working on sub-categories that allow, for example, a horror film teaser to be analysed differently to an action film teaser.
Once the category has been defined, we now have to choose the type of campaign we want.
At Satisfy.io, we offer 3 types of campaigns:
- The public campaign: A public campaign means that your content will be visible to the entire Satisfyy community. Thus, all users registered on our WOWindex viewing platform will be able to view your content.
This solution is interesting if you have not yet defined your target audience. However, you cannot control who views your content.
- Private campaign: A private campaign allows you to share the link of the video you want to analyse with your target audience. Your video is accessible only to invited persons and is therefore not public on our WOWindex page.
This solution is recommended when you already have an audience. You will also be able to add confidentiality clauses. If you want to have more information on this subject, do not hesitate to contact our team.
- Premium campaign: A premium campaign is a private campaign that allows you to add the questions of your choice before or after viewing your content. Our solution allows us to automatically segment the results of our study according to the age and gender of the participants. The Premium campaign allows you to add further segmentation.
Furthermore, with the Premium campaign, you can customise the page on which your target audience views your content. You will be able to add your logo and define your graphic charter.
Do not hesitate to contact us if you have any questions about the different types of campaigns we offer.
In our case, let's choose a public campaign.
Now let's define the number of views we want (if the field is empty, there is no limit to the number of times our video can be viewed).
In our case, we choose a maximum number of 100 views.
We can then choose whether or not to analyse our video. Let's choose this option.
Then comes the choice of the FPS (Frames Per Second) 🤔 Understand, the number of frames per second.
How do I choose my FPS?
This option will define the precision of our analysis.
Indeed, if we choose an FPS of 2, it means that we will capture the reactions of our target audience 2 times per second.
Generally, an FPS of 1 (an analysis every second) is sufficient to explain the impact of a video content.
Finally, we will be able to choose the date on which we want to make our content available.
Step 3: Share
Once the campaign is validated, your video will be available on the WOWindex page.
If you have chosen a private or premium campaign, your content will not be public but your audience will be able to view your video directly on the platform.
To share our video, all we have to do is copy the url and share it with our audience.
We can't wait to see the results!
If you have any questions or comments, please do not hesitate to contact us: hello@satisfyy.io 🧐
